NIKE

Client

Nike Inc.

Projects

Miscellaneous Collections, Air Alliance, Mexico City Campaign

Art Direction, Character Design, Brand Ambassador, TV Campaign

Nike doesn't call agencies for this kind of work. They call the people who invented the language. Over multiple collections, we art-directed Nike's varsity universe from scratch: hand-drawn mascots, custom lettering, apparel graphics across Basketball, Air Jordan 23, and seasonal drops. Every glyph built by hand, no shortcuts. As Nike's preferred agency, we were trusted across all 16 of Nike's internal departments, a rare distinction reflecting the depth and range of the collaboration.

Miscellaneous Collections

Hand-made fonts, logos, and mascots across multiple Nike collections. The full varsity typographic universe, from Durantula to Sir Charles, from Chicago Bulls to World Basketball Open, built letter by letter.

Nike Miscellaneous Collections, hand-made fonts, logos and mascots, full panorama

Hand-made fonts, logos and mascots, Nike Miscellaneous Collections

Nike 72 mascots and logos, orange navy colorway
Nike 72 logos red navy on dark, full grid
Nike 72 blue orange colorway logos grid
Nike Chicago Bulls mascot tee + logo grid
Nike 72 tees collection, full line
Nike 72 tees line and logos
Air Jordan 23 collection, patches, varsity jackets, tees
Nike Unstoppable Force, Sticks and Stones book spread

Nike Air Alliance, TV Campaign 2012

Nike Air Alliance storyboard, Episode One: Doctor Deflation

Broadcast Campaign

Let There Be Horns

Nike came to us for a TV campaign built around a fully animated superhero universe. We designed the entire visual world: a villain, Doctor Deflation, who steals Nike Air from the city, and seven superhero athletes, each with hand-crafted alter-egos and intro cards. Kevin Durant as Durantula. Charles Barkley as Sir Charles. Bo Jackson as Bo Knows. Megan Rapinoe as Crossfire. Ken Griffey Jr. as The Kid. Albert Pujols as The Machine. Allyson Felix as $printz. Style reference: 70s-80s Saturday morning cartoons. Format: 30-second broadcast spot. Production: February to April 2012, the studio at the core of character design and illustration throughout the full pipeline, from character studies to final animatic.

Nike Mexico City Campaign 2008

The question Nike asked the city was: "What is Sportswear?" A precise provocation, placed at the exact moment when street culture and sport culture were colliding into something that had no name yet. Nike planted the question across Mexico City. Two weeks later, the answer went up: "This is Sportswear." Klor and Scien were invited as one of eight internationally recognized cultural ambassadors for the grand opening of the first Nike Sportswear flagship in Mexico City. Brief: absorb Mexican culture, make it real. Three street posters pasted across the city. Then we painted the walls. Featured: Best of Behance.

Nike Mexico City 2008, luchador street poster
Nike Mexico City 2008, mural detail
Nike Mexico City 2008, street activation
Nike Mexico City 2008, street campaign
Art Direction TV Campaign Brand Ambassador Character Design Hand-made Typography Mascot Design Apparel Graphics Street Campaign
ADIDAS

Client

Adidas AG

Projects

Celebrate Originality, Signed Sneaker Collection, End to End

Art Direction, Signed Collection, Fashion Design

Two distinct bodies of work for Adidas. A typographic system built entirely from hand-drawn letterforms, and a signed product collection spanning sneakers and apparel. Both rooted in the same principle: when the brief says "celebrate originality," you don't call a design firm. You call the originators.

Celebrate Originality

Every typeface has a soul. That was the founding idea. Commissioned as a full art direction and creative direction project, the brief was radical in its simplicity: each hand-made logo, each letterform had to carry its own identity, its own energy, its own tribe. Typography is not decoration. It is a declaration. When you choose a typeface, you choose a world, a culture, a way of standing. At Adidas, the premise was that everyone builds their own personality, and the right typographic language is how that personality becomes visible. Each hand-crafted logo in the Celebrate Originality system was paired with a corresponding Adidas model. The shoe doesn't just fit the foot. It fits the person. Match the right logo to the right sneaker and you have given a pair of shoes a tribe.

Adidas Celebrate Originality, 12 hand-made logos
Adidas Celebrate Originality, logos with sneaker colorways

123K Signed Collection

The Stan Smith 123K, the End-To-End beanie and track jacket, and sneaker macro details. Products carrying the 123KLAN signature in the market.

Adidas 123KLAN signed collection, sneakers
Adidas End to End collection, beanie and track jacket
Adidas sneaker macro details, black and yellow

End-To-End, 123K x Adidas x Foot Locker

Adidas, U-Dox and Foot Locker launched the End-To-End Project: a graffiti-inspired collection placing authentic street artists at the center of a global product line. The studio was selected as one of the featured collaborators, approached directly because of the studio's visual authority and graffiti credibility. The collaboration produced a signed Stan Smith alongside a full apparel range. At first, Adidas had planned different colorways. the studio wasn't satisfied with them, so the studio picked the final ones. That was the dynamic: the brand respected the originality it came to find, and the result reflected it. Covered by Hypebeast at launch, the project became a landmark moment of the graffiti-meets-sportswear era. The motion graphics film produced for Foot Locker extended the project into movement, bringing the world of End-To-End to life on screen.

Art Direction Signed Collection Hand-made Typography Sneaker Design Apparel Design Motion Graphics
STUSSY

Client

Stussy Inc.

Projects

Los Angeles, International Tribe, Various Collections

Art Direction, Fashion Design

Not a one-off. Not a single collaboration. A sustained creative partnership spanning multiple years and multiple collections, built to do one thing: restore the visual authority of one of streetwear's founding labels. Paul Mittelman, then Head of Creative at Stussy, reached out directly. He didn't send a brief. He came because he knew what the brand needed and who could deliver it. Over the years that followed, the studio contributed graphics across Los Angeles, International Tribe, and several regular seasonal collections: city-coded tees, skull systems, location-specific graphics spanning NYC, Tokyo, LA and beyond. Work rooted in the same principle that built Stussy in the first place: authentic culture, no shortcuts.

Stussy Los Angeles tees and International Tribe
Stussy various collections grid, NYC Tokyo Crime LA
Art Direction Fashion Design Apparel Graphics
XLARGE

Client

XLarge Inc.

Projects

Ice Cream Truck, Burger Concept, Various Collections

Art Direction, Concept, Fashion Design

Full concept-to-garment work for XLarge across two case studies and a broader collection. Not vendor art, a full narrative built around the brand's world, from concept brief to illustrated characters to finished product.

Ice Cream Truck Collection

XLarge Ice Cream Truck, pink and teal truck photo

Collection Case Study

Ice Cream Truck

A concept built around a fictional XLarge ice cream truck operating across LA, Tokyo, and London. Full mascot design, illustrated truck variants per city, and a black tee line with pink graphics front and rear. The brief was culture. The output was a world.

XLarge Ice Cream Truck mascot and illustrated truck
XLarge Ice Cream Truck tees, black with pink graphics

Burger Concept

XLarge Burger concept photo

Collection Case Study

Burger LA. Burger NYC.

Two city editions of a gorilla fast food concept. Burger LA: white tee, red and yellow. Burger NYC: Knicks colorway, blue and orange. Same character, different cities, different codes. The gorilla owns both blocks.

XLarge Burger LA, gorilla fast food, white tee red yellow
XLarge Burger NYC, gorilla Knicks, blue tee orange
Art Direction Concept Character Design Fashion Design Apparel Graphics
HURLEY

Client

Hurley International

Project

Hurley 99 Collection

Art Direction, Character Design, Fashion Design

A full collection built around the Hurley 99 identity: a mascot universe, a script logo system, and two apparel lines each pushed across six colorways. All art-directed from the original brief.

Hurley 99 overview, logos and mascots on dark navy
Hurley 99 collection, mascots and tees
Art Direction Character Design Fashion Design Apparel Graphics
PLAN B

Client

Plan B Skateboard

Projects

Go for Gold, Death or Glory

Art Direction, Fashion Design

Plan B Go for Gold artwork, medals, fist, crown
Plan B Death or Glory, skateboard robot fighter
Plan B Go for Gold tees, 4 colorways
Plan B Death or Glory tees, 4 colorways
Art Direction Character Design Fashion Design
CARHARTT

Client

Carhartt WIP

Project

2 Season Collection

Art Direction, Logo Design, Fashion Design

Carhartt 2 Season Collection, full design panorama
Carhartt 1889 geometric logo, gold
Carhartt Since 1889 Premium American Heritage badge
Carhartt geometric C with drip, gold and black
Art Direction Logo Design Fashion Design
DC SHOES

Client

DC Shoes

Project

DC Shoes x 123K Collaboration, 2015

Art Direction, Signed Collaboration, Fashion Design

DC Shoes x 123KLAN panorama, 4 logos, ecru orange brown
DC Shoes x 123KLAN tech pack and mascot
DC Shoes x 123KLAN King Card
Art Direction Signed Collaboration Fashion Design Logo Design
REEBOK

Client

Reebok Classic

Project

Ventilator Collection

Art Direction, Fashion Design

Reebok Ventilator, eagle mascot, V triangle, yellow black
Art Direction Character Design Fashion Design
LRG

Client

LRG

Project

Misc Collection

Art Direction, Fashion Design

LRG Misc Collection, LRG panda tee
Art Direction Fashion Design

Also With

Selected additional work across collaborations and logo commissions.

Converse

Logo Treatment

Converse Star Chevron, cracked concrete effect, B&W

Damascus

123K x Damascus, Contempt for the Critic

Damascus x 123KLAN, Contempt for the Critic, B&W streetwear

123K

Limited Edition Pin

123KLAN robot pin, black chrome metal
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