TOYS &
COLLECTIBLES

The Concept. Fella Star is 123KLAN's original vinyl toy character, conceived and owned entirely by the studio. The name is a bilingual play: "fella" as in the American slang for guy, "star" as in the French word for celebrity. A helmet-headed robot guitarist built from 123KLAN's graffiti heritage, sneaker culture, and graphic design vocabulary, with his own crew, his own attitude, and his own world.

The Production. Every element was created in-house: character conception, logo, visual identity, accessory engineering, colorway strategy, box artwork, press communication, launch events, and e-commerce. Each figure came with a signature V-shaped guitar, custom sneakers, and a full character biography on the packaging, turning the box itself into a piece of the universe.

The Distribution. Artoyz handled European distribution while 123KLAN managed the American market directly. Six collectible editions were released across both markets. The Lime Green edition was a 123KLAN-exclusive limited release, available only through the studio's own channels.

The Result. From the first sketch to the launch event to the last sale, Fella Star was a fully self-produced and self-distributed project, rare proof that an independent design studio can build, brand, manufacture, and distribute its own collectible IP on an international scale.

Each edition came with its own box artwork, designed entirely in-house. One regular Orange box template is shown here to illustrate the end-to-end production scope: character biography, colorway identity, and retail-ready packaging, all created by the studio.

Twice, Hasbro selected Klor to custom-paint their iconic 18-inch My Little Pony figure for major charitable art events. Being chosen twice, across two distinct editions years apart, speaks to her standing in the international design community and her ability to move between worlds without losing her voice: from graffiti walls to gallery exhibitions, from streetwear to a children's toy brand with a global footprint of over 100 million figures sold worldwide. In September 2008, for My Little Pony's 25th anniversary, Hasbro partnered with Thunderdog Studios to present "The MY LITTLE PONY Project: 25 Ponies for 25 Years" at the Chelsea Art Museum in New York City. A one-night-only gallery exhibition on September 18th, the selection was deliberately tight and culturally precise: 25 figures, 25 names. Among the participants: David Arquette and Courteney Cox, Leah Remini, John Stamos, Deborah Gibson, Amy Grant, LeAnn Rimes, Kimora Lee Simmons for Baby Phat, Lisa Pliner, alongside artists Jon Burgerman, Tokidoki, Catalina Estrada, Jim Houser, Junko Mizuno, Claw Money, Junie Moon, Tado — and Klor, listed under her studio name 123K. Not an open call. A curated roster assembled for cultural weight and global reach. All 25 figures were auctioned on CharityFolks.com to benefit Give Kids The World Village, with Hasbro contributing an additional $75,000 donation. Klor's "123Kute" edition, a steel blue pony layered with skull motifs, graffiti lettering, and the studio's signature broken-heart detail, was part of this auction. Two ponies. Two causes. One artist invited twice.

25 Ponies for 25 Years — Chelsea Art Museum, New York, September 18, 2008. Photo via Toysrevil.

Ned Zed is a large-format vinyl figure produced in collaboration with Adfunture, one of the leading French collectible toy publishers of its era. The character operates under the fictional persona "Roscoe Diamond Le Bijoutier", a name that carries the same wink the studio consistently builds into its universes: street credibility wrapped in humor. The figure opens at the top to reveal a companion mini-figure nested inside, a design detail that turns the object into an experience. Klor and Scien designed two colorways: a bold orange-and-khaki edition and a steel blue version, each carrying the studio's graphic language across every surface of the figure.

Kidrobot is the benchmark of the global designer toy industry. Being selected for a Dunny series means being chosen among the most relevant creative voices in the collectible art world, placed alongside an international roster curated for cultural impact, not volume. For the Dunny Fatale Series, Klor contributed a 3-inch custom figure carrying her signature illustrative style: a melting-face character with closed eyes, dripping paint, and delicate feminine details pushing against the toughness of the format. The black edition was the standard release, distributed worldwide through Kidrobot's global retail network. The yellow figure was the case exclusive, a 1/250 rare, one per case of 48 units, available only to retailers who purchased a full case. A collector's holy grail by design.

Superplastic is one of the most sought-after vinyl toy platforms of the modern era, known for selecting a tight roster of globally recognized artists and designers for their collaboration program. Being invited means your visual language is strong enough to carry an entire figure. The studio's Kranky edition is titled "Style Is The Message," the studio's founding mantra since 1992, printed directly on the figure's base. A full-body graphic takeover in black, white, and red: the studio's signature character with mustache, aviator glasses, and snapback, dressed in a varsity-striped sweater and classic sneakers, the visual DNA of the studio translated into three dimensions. The custom shoe set extends the graphic system to every surface of the object. No detail left undesigned.

Superdeux is a French designer toy platform that built its reputation on inviting a curated selection of artists to interpret the same blank character format, the Stereotype. the studio contributed two editions, each a complete graphic system applied to every surface of the figure. The first, Alban, wraps the figure in lime green, forest green, and white horizontal stripes, with the studio's typographic identity bleeding across the body and the oversized ears. The second edition was featured in Stereotype Series 04 "Be My Guest" (January 2006), a black base with a multicolor racing stripe helmet, the "I've Got The PWR" tagline on the chest, and the studio's graffiti lettering across the back.

Toy2R is the Hong Kong-based platform that pioneered the blank vinyl figure as an artist canvas, and the Qee became one of the most iconic formats in the global designer toy movement. Being part of the Toy2R roster placed the studio within a lineage that includes some of the most important names in urban art and graphic design. The Qee chain series was produced in three colorways: olive, black, and pink, each carrying the studio's skull-faced character with lightning bolt detail and armor plating. The Baby Qee was produced in collaboration with Semi Permanent, the internationally renowned design and creative culture festival, in deep navy and fuchsia with a matching collector box.

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