Carole Boudart aka KLOR — painting in studio

CAROLE
BOUDART.

Creative Director · Art Director · Co-founder 123K · Venice Beach, Los Angeles

30+
Years of practice
5
Continents
4
Monographs published
100+
Global clients

Who

Carole Boudart, aka Klor, is a French-born Creative Director and Art Director based in Venice Beach, Los Angeles. Co-founder of 123K studio alongside Scien, she has spent 30 years at the intersection of street culture, brand strategy, and operational leadership — producing work herself while building systems that scale.

She doesn't manage creative work from a distance. She reads it up close: a color that lies, a kerning that breaks the rhythm, a composition that contradicts the intention. That level of craft authority changes the dynamic of every team she leads.

Her roots are not aesthetic. She is an active, respected presence inside hip-hop, graffiti, and global design culture for three decades — which is the difference between inspiration and appropriation, between a collaboration that lands and one that gets dismantled on the timeline in 24 hours.

What

Carole operates at the intersection of creative direction, art direction, and entrepreneurial leadership. She has directed brand ecosystems for major video game titles, built sustained creative partnerships with global sportswear and fashion brands, produced transmedia campaigns for consumer food brands, co-directed broadcast idents and entertainment IP campaigns, and built, manufactured, and distributed original collectible IP on an international scale.

She has been trusted across all 16 of Nike's internal departments. She secured Gucci as an in-game sponsor through a pitch built on genuine fashion industry fluency. She has been invited as an international speaker and lecturer at design and culture conferences on five continents.

She didn't wait for a seat at the table. She showed up, did the work, and the table moved.

Expertise

Creative
Creative Direction
Art Direction
Brand Strategy
Visual Identity
Character Design
Transmedia Storytelling
IP Development
Leadership
Cross-functional Team Leadership
Vendor Management
Budget Control
Live Service Strategy
Monetization Design
Convention Strategy
Pitch Direction
Production
End-to-end Production
International Manufacturing
E-commerce Systems
Campaign Architecture
OOH Direction
Motion Supervision
Merch Strategy

Clients

Clients — Adidas, Nike, Ubisoft, Riot Games, Sony, Netflix, Marvel, MTV, Carhartt, Stussy, Converse, Vans, Reebok, EA Sports, Coca-Cola, Hasbro and more
LET'S
WORK.