05 / VENTURES
BUILT FROM
SCRATCH.
Own IPs, independent studio, zero investors. Full creative and operational control from day one.
05 / VENTURES
Own IPs, independent studio, zero investors. Full creative and operational control from day one.
CAROLE BOUDART / HEAD OF DESIGN
Carole Boudart | aka Klor | does both, and has for 30 years. Not as a posture. Structurally.
Co-founder of the studio, she has spent three decades producing work herself while building a studio, a system, and a reputation | with or without the budget to match. That means when she gives feedback, her team knows she's reading the work | not interpreting it. A color that lies. A kerning that breaks the rhythm. A composition that contradicts the intention. That level of craft authority changes the dynamic entirely | the team pushes harder because mediocrity doesn't slip through.
Her roots aren't aesthetic | an active, respected presence inside hip-hop, street, and global design culture for 30 years. She doesn't observe these worlds. She lives in them | which is the difference between inspiration and appropriation, between a collab that lands and one that gets dismantled on the timeline in 24 hours.
Seeing right. Speaking right. Building systems that hold. That's the job.
She didn't wait for a seat at the table. She showed up, did the work, and the table moved.
Most creative directors can hold a vision. Few can operationalize it. Carole has spent decades doing both | briefing teams, managing vendors, navigating budget constraints, and delivering creative work that hits the quality bar and the business target. From leading a multi-disciplinary team across Jos Louis | Saputo, internal marketing, and external partners, to external collaborations with Ubisoft, she has led cross-disciplinary projects where the mandate was never just "make it beautiful" | it was make it work, make it measurable, and make the team proud of it.
PACKAGING · TRANSMEDIA · VIDEO · OOH · TV · COMMUNITY
When Saputo Boulangerie approached the studio in 2009, the brief wasn't to refresh the packaging. It was to make a cultural institution feel alive again, without breaking the thing that made it sacred in the first place. Jos Louis is not just a snack cake. It is a 92-year-old collective memory.
We didn't hand them a logo update. We handed them a world. A transmedia universe anchored by four original characters who weren't brand mascots. They were people. The community didn't know it was talking to a brand. It thought it was talking to people, because to us, it was.
MASCOT DESIGN · BRAND IDENTITY · ILLUSTRATION · LICENSING · LIVE PAINTING
The Brief
Concordia University needed more than a logo update. The Stingers program served over 350 student-athletes across 10 varsity teams, but the existing mascot had never truly belonged to the culture of the school, a university known far more for its arts and design community than for its sports stands. The brief was to create a character that could carry the entire athletic identity of an institution, one that artistic students would actually claim as their own.
The Approach
The studio designed nine versions of mascot Buzz from the ground up, three distinct poses and three attitude variations, delivering both sketch explorations and final vector illustration on each. The brand identity system covered every territory simultaneously, gear and uniforms, physical products, social media, broadcast, and print. On launch day, Klor and Scien painted a large-scale live mural directly on the stadium stands, making the reveal a cultural event rather than a press release. The mascot was then integrated into the basketball gymnasium, the football field turf, the team uniforms, and the full merchandise ecosystem.
The Result
The rebrand landed as a complete sports identity system with rights licensed across five commercial territories. The work was recognized with two Communication Arts awards in 2016 in the Design and Illustration categories. Buzz went from an aging costume to a character with attitude, one rooted in the same illustration craft and street culture vocabulary the studio had built over two decades. A decade later, the mascot remains the active visual identity of the university across all varsity teams, merchandise, and venues.
Most creatives hand off at the concept stage. Carole doesn't. She has taken projects from first sketch to physical product, navigating international manufacturing, import/export logistics, wholesale distribution with partners like Zumiez, and full online retail. She pitched Balenciaga, closed Gucci, not through an agency, through fluency in the language and needs of luxury fashion. And when a project calls for the right artist, she doesn't search a platform. She picks up the phone.
APPAREL · HEADWEAR · ACCESSORIES · E-COMMERCE · WHOLESALE · DISTRIBUTION
BANDIT-1$M n'est pas un projet parallèle. C'est une démonstration complète de ce que signifie lancer, opérer et scaler une marque indépendante sans investisseur, sans agence, sans filet. De la conception de l'identité au dessin de chaque pièce, de la production end-to-end avec des fabricants canadiens à la supervision des étiquettes, des coloris et des spécifications d'impression, chaque décision est restée en interne. Positionnement drop limité à 140 unités maximum par release, sold out à chaque fois. Ce modèle de scarcity marketing n'est pas une contrainte budgétaire. C'est une stratégie de désirabilité construite dès le premier SKU.
La stratégie de distribution omnicanale couvre l'ensemble du spectre B2B et B2C. En wholesale, BANDIT-1$M a été référencé chez Zumiez, chaîne de 600 points de vente aux États-Unis, avec activation événementielle dédiée, exporté sur plusieurs marchés internationaux, et déployé sur Amazon avec une stratégie de placement, pricing, contenu produit et buy box pilotée en interne. En direct-to-consumer, l'architecture Shopify a été conçue pour optimiser le taux de conversion à chaque étape du funnel, du premier clic au repeat purchase.
La stratégie de communication multicanale reposait sur un calendrier éditorial structuré couvrant l'ensemble des plateformes : Instagram, Facebook, YouTube, Pinterest, Tumblr et blog. Chaque drop était précédé d'une phase de teasing et countdown, avec gestion de waitlist et séquence de lancement orchestrée sur tous les canaux simultanément. Les campagnes Facebook Ads et Google Ads étaient conçues, visuellement produites et programmées en interne, avec retargeting systématique sur les visiteurs non convertis et optimisation des audiences par comportement d'achat. La programmation saisonnière couvrait Black Friday, périodes de fêtes et événements de lancement avec des mécaniques promotionnelles dédiées.
La stratégie CRM et email marketing s'appuyait sur des campagnes de capture qualifiée via concours et lead magnets, alimentant une base segmentée activée par des séquences de scénarisation email : welcome flow, abandon de panier, post-purchase, réactivation. Les programmes de fidélisation et le community management quotidien sur les réseaux assuraient un taux d'engagement et un repeat purchase au-dessus des benchmarks du secteur streetwear indépendant. Le volet SEO et blog, combiné à une stratégie de seeding influenceurs et de collaborations éditoriales, a généré un trafic organique qualifié sans dépendance aux médias payants. Chaque campagne était suivie via des tableaux de bord analytiques avec reporting KPIs, suivi du ROI et ajustements en temps réel.
ZUMIEZ — 600 POINTS DE VENTE US
Wholesale Distribution · Retail Activation · Couch Party San Francisco
Ce n'est pas de la théorie sur la monétisation. C'est de la pratique, à tous les niveaux de la chaîne de valeur, du sourcing matière au sell-through retail, avec des chiffres réels et des sell-outs documentés.
Understanding how people buy is not a marketing skill. It's a creative skill. Carole has built and operated e-commerce systems from the ground up — Shopify architecture, product launches, campaign analytics, and purchase behavior mapping. That operational fluency translates directly into the language of gaming monetization — how a skin drop is timed, why a Battle Pass converts, what makes a limited edition feel urgent. She doesn't guess at what players will respond to. She has the data to back it up.
Shopify Store Setup
Brevo = alternative structurée à Mailchimp. Scénarisation conditionnelle, gestion IP dédiée.
Product Launch & Campaign Analytics
A visual is a language. Before any campaign is built, any content sequenced, any platform activated | the brand has to be read correctly in the market. That means understanding what makes a brand visually distinct, narratively coherent, and strategically differentiated from everything around it. Social media, branding, communication | they only reach excellence when they speak the same visual and narrative language across every touchpoint. That alignment doesn't happen by accident. It requires creative direction at the center of every decision, and a cross-team thinking that keeps the vision intact from brief to execution. Carole has built that pipeline | campaign architecture, email marketing tools, behavioral automation, content sequencing that responds to how people actually engage. She doesn't hand off to a marketing team and hope for the best. She is the marketing team. The stack changes. The standards don't.
The most powerful brand moments don't happen on a screen. Carole has activated communities in physical space | festivals, murals, live events | at a scale and consistency that few creative directors can claim. Osheaga. POW!WOW! Hawaii. Under Pressure Montreal. OFF Festival Barcelona. Powwow Japan. These are not decoration projects. They are brand activations | earned media without a paid media budget, community building without an algorithm, cultural presence that outlasts the event itself. In gaming and entertainment, the ability to bring a brand into physical space | a launch, a pop-up, an activation | is rare and increasingly critical. Carole has been doing it for 30 years, on five continents, in the communities that the industry spends millions trying to reach.
30 years building things that did not exist before.
The next chapter is building yours.
Get in touch / caroleboudart@gmail.com